Wednesday, September 17, 2014

Weave the items on all your lists into a statement of your specialty

All the qualities I have chosen make everything fit into my own puzzle. It helps me stay balance in a constant work environment. As a fashion obsessed person i tend to try wear things that people are scared to. "Simplicity sticks. A simple idea behind a creative output is much easier to grasp and retain than a collection of complex ideas. We are surrounded by so much noise and brand ‘clutter’ (advertising messages, billboards, a huge variety of information vying for our attention), that we have shorter attention spans and less time. Only clear, simple messages are likely to stick" (Page 132 How Brands Are Made). I am strongly influenced by what I'm most interested it, music, art, and being creative by expressing myself through clothing. Also I take notes from the fashion icons, and individuals that aren't afraid to be themselves. "Trends do not work in isolation. They are driven by people heavily influenced by their environments" (Page 128 How Brands Are Made). These days every brand looks the same, its hard for a company to differentiate itself from everyone else. I think as a creative person its not hard at all, thinking of new ideas for a company make it easier to product different products that stand out. "A key tool in the fight against too much overlap between a company’s own brands, and between competing companies’ brands is differentiation. Making sure consumers can see clear differences between brands is an easy way to develop a clear ‘offer’ or ‘unique selling point’ (USP) that it otherwise might not have". (Page 160 How Brands Are Made). As a individual with a passion for fashion and style, I try to stray away from the crowd. Basically i don't want to look like everyone else, and trying out things that could turn into a trend. "A good designer will not mimic a trend, but use it to create something new. The best designers start trends" (Page 122How Brands Are Made).



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