Core Values

People really matter to me, I truly care about other people because I know that the new generation is the future to our society. "Brands affect people’s lives simply because they are part of our daily choices and decisions. In today’s world, with broad competition for virtually all products and services" (page 32 How Brands Are Made). Also I care about putting out great products; even if its a school project, or working for an established company, I will constantly put out my best effort to do so. Being so engaged in everything I do will help me make a name for myself in this fashion industry. They will see my sense my drive through my work. "A brand is synonymous with the business and the style behind the product or service; it encompasses the people working for the company and a philosophy and spirit that sustains it" (page 27 How Brands Are Made). I believe that making money in this industry isn't a reason to be in it, and if thats your goal then good luck. A true passion is the greatest thing you could have in starting anything. Throughout the creative process nothing will become easy, but having a passion and desire will make you push through and make something great. "The brand language makes concepts easier to explain and is a way of bridging the gap between business expression and creative description in order to describe both the process and the inputs to that process". (Page 9 How Brands Are Made).