More In America

Starting a denim line they are both looking for a denim manufacture. “It may be to capture a new audience, to reposition a company or existing brand, or to offer something new,”(How Brands Are Made, Page 45). Since they have purchased the denim they believe this unlike the leather, and skateboards, will turn out successful. Their networking skills are still their best asset, and going to that party made it for ensuring. They both met John Varvatos, a well-known designer, after a couple of drinks they asked he could help them find a manufacture for their denim. John recommended them to his person studio to talk a little more of what they exactly wanted to do. Both didn’t have a financial or business plan, which is their down fall. All they were focused on was a manufacture and not on the business aspect. After meeting with the Head of Denim at John Varvatos their plan was immediately shot down. Since they didn’t have any financial plans the denim consultant didn’t recommend them to keep going and to stop quickly. I believe they should keep striving their denim line, just because someone doesn’t recommend it doesn’t mean you should stop what you’re trying to achieve. “Rebrands are changes to an identity, signifying to an audience that something has changed” ( How Brands are Made, Page 48).  I think trying to go for a denim line was an attempt to target a whole new demographic, which is a financial good move.  But I think they need more help trying to make their own way into the market, and not being aware they got caught in a butcher shop thinking they found a pattern cutter. Both of them should buy into another denim brand to see how the market works. “When a company buys part of another company” ( How Brands are Made, Page 49), which is known as a stake.