How to make it in America

What both of them did that was great, was their ambitious and their networking skills. After running into his high school friend while at work he got a hold of his number and met up with him at his house later on that day. After their attempt to sell leather jackets they both decided to reposition themselves in the market.  Reposition is known as”When the brand deliberately moves its place in its market, usually to attract a new audience. Also referred to as “shifting in the market” (More Than A Name Page 26).  After paying back his cousin they asked for a $5,000 loan, they both patiently waited for an answer.   Later they met up at his long time high school friend’s house trying to persuade him into buying a photograph, denying to buy the photograph he offered to give him $3,000. They then took the money and paid his cousin back that money he owned him.  After paying back his cousin they asked for a $5,000 loan, they both patiently waited for an answer.  Receiving the loan they bought Japanese denim hoping to create and benefit from a denim line. For the denim line they have to target certain audience that will help them succeed, which is brand perception, “How a brand is viewed by its audience” ( More Than A Name, Page 32)
I think what they did wrong was money management. They first tried to invest in skateboards that they thought they could flip and end up making a profit. The professional skateboarder ended up falling off and now his boards are worthless. They both need to focus on one subject and stick to it, having too many problems to handle isn’t helping them both.  If they keep their ambitious attitude and work ethic, but still manage their spending, the denim line will be a success.