Networking In America

In this episode they were finally getting their sample for the denim line. Ben tried contacting his friend, but the calls were never successful. They managed to meet Ben’s high school friend that has established himself as a successful man in the denim industry. All of them sat for a cup of coffee and they pitched their denim line to them, his friend seemed interested and hooked them up to pitch their line again to a Japanese designer. “Share your passion. Win people over with your enthusiasm for your product or service. Leave a lasting impression by telling a story about why you were inspired to create your company. Talking about what you enjoy is often contagious, too. When you get other people to share their passion, it creates a memorable two-way conversation” (http://www.entrepreneur.com).  Both Ben and Cam went to pick up their denim from the manufacture, and what they received isn’t what they had in mind. Ben refused to go meet the Japanese designer but Cam didn’t get discouraged and went. Ben met up with him at the designer’s office, but a couple of things they did wrong was have business cards ready, and having more jeans to show. They finally met with the designer and he didn’t like their jeans. But while they were leaving he noticed Ben’s shirt, and he asked to make 300 more. Cam accepted immediately, and they had their first deal. “Remember, networking is all about relationship building. Keep your exchange fun, light and informal – you don't need to do the hard sell within minutes of meeting a person. The idea is to get the conversation started. People are more apt to do business with – or partner with – people whose company they enjoy.”(http://www.entrepreneur.com).  Cam is great at that; he is enthusiastic about getting their line out there to as many people as he can.” Remember to follow up. It's often said that networking is where the conversation begins, not ends. If you've had a great exchange, ask your conversation partner the best way to stay in touch.”(http://www.entrepreneur.com).